Overview:

Horizon Bay Retirement Living is seeking a Director of Sales & Marketing for our CCRC communities located in FL.

The Regional Director of Sales & Marketing will partner with the Regional Vice President of Operations, Executive Director's and community teams to determine and reach identified business goals. Monitor and analyze community sales conversion ratios, inquiry statistics, referral sources, weekly sales activity reports, lost inquiries, move in/out trends, etc. Identify trends and recommendations to operations team to improve results.

What you would be doing:

• Promote and ensure that all corporate philosophies and objectives are maintained
• Train community sales and operation staff on the following: lead management system, referral development, inquiry management, touring protocols, identifying and eliminating community barriers to census development, public relations, sales and marketing planning and execution, sales process, management, and skill development

• Provide field training to all community based sales and operations staff on a regular basis. Field training should include making joint sales calls to community based medical and business professionals

• Communicate with sales and marketing staff, Executive Director, and Regional Vice Presidents of Operation to ensure community-wide teamwork occurs, goals are met, recognition is given or corrective action is taken when warranted

• Develop, recommend and implement systems, processes, and procedures to ensure the efficient operation of the sales & marketing function in each community

• Set-up and oversee the pre-marketing function for newly constructed/acquired communities.  Jointly responsible for meeting occupancy goals

• Prepare, review, and distribute weekly marketing reports to the designated Horizon Bay management personnel and investors

• Review quarterly competitive marketing analysis for each Horizon Bay Senior Communities property and make recommendations for appropriate rent adjustments, to the senior management team

• Assist in the development of all collateral materials used as part of the marketing/sales program in all properties

• Review and ensure that marketing budgets are appropriate and that allocations are being utilized effectively, maximizing the community opportunity to increase revenues and profitability

• Effectively communicate to the SVP of Sales and the Regional Vice President of Operations, to significant events occurring in respective communities.  Provide written trip reports summarizing site visits results and recommendations on a regular basis

• Review property leases annually and make appropriate recommendations for revisions

• Assist with hiring, training, and motivating sales counselors as requested by each Executive Director

What are we looking for:

• 2 years regional sales management experience in the senior housing industry
• 5 years of direct sales experience in the industry (or closely related)
• Prior CCRC experience is required
• Excellent verbal and written communication skills
• Ability to work independently, be self-motivated and goal oriented
• Ability to travel much of the time and experience with applicable PC-based computer programs such as REPs

Follow Us on Twitter

Become a Fan of Horizon Bay

EOE

Keywords: Senior Living, Retirement Living, Assisted Living, AL, Independent Living, IL, Memory Care, Alzheimer’s, ALZ, Long Term Care, LTC, Skilled Nursing, SNF, Property Management, Regional, Director, Sales, Retirement Sales, Senior Sales, Inside Sales, Outside Sales, Business Development, Marketing, CCRC, Continuimg Care Retirement Communities, Port Charlotte, Ft. Myers, Sarasota, Tampa, Central Florida, Florida, FL